Name, Image, Likeness
Lehigh University Student-Athletes now have the opportunity to benefit from their Name, Image and Likeness (NIL). Lehigh Athletics is committed to the ongoing development of educational opportunities and guidance for our Student-Athletes to learn, grow and lead as impactful members of our community and beyond. Lehigh has partnered with Influencer to provide education, branding, marketplace opportunities and an avenue for reporting of NIL activities to meet state and NCAA rules - protecting your eligibility.
Adopted Lehigh Athletics Policy on Name, Image and Likeness, Version #4, July 2024
Lehigh student-athletes are free to pursue NIL opportunities as a way to benefit from their name, image, and likeness, so long as they adhere to NCAA regulations, Lehigh Athletics policy and state regulations. The pursuit of our Student-Athlete NIL opportunities and requests for NIL engagement are not directed by or affiliated with Lehigh Athletics.
*There are many NIL opportunities that our Student-Athletes can participate in while properly getting their engagement approved. The NIL opportunities are not directly affiliated with Lehigh University or Lehigh Athletics, however we believe in and support the educational opportunities provided through the Influencer platform.
Name, Image, and Likeness Resources for Student Athletes
What is Name, Image, Likeness
- What is NIL – NCAA Website
- Amended PA State Law - text found here.
How do I learn more about building my brand, NIL and Required Submissions?
- Use Lehigh's resource partnerships Influencer (resources, submissions and photos) and GamePlan (resources)
- Preparing yourself is key. Continue below to view Lehigh resources for your personal development.
- NCAA NIL ASSIST (Link to NIL Assist) The NCAA and Influencer launched educational resources on their NCAA NIL Assist platform. This resource area provides resources on topics including financial literacy, taxes, contracts and more and will continue to grow and evolve over time. Lehigh Student-Athletes can access this content through the Influencer app as part of the NIL Athlete Playbook or through the NIL Assist Website.
Additional Resources - Please see the additional articles and websites below that may be of interest or relevant to current issues and hot topics. We are not endorsing and/or advocating for any of the sources. The resources on this website represent some helpful content and are intended for general informational purposes only.
NIL (Legislation, Policies, INFLCR)
- NCAA Website - Taking Action on NIL
- NCAA NIL Q&A
- NCAA Policy Key Takeaways
- NCAA NIL Cycle of Engagement
- PA State Bill 381
- Federal Trade Commission - Guidelines for Endorsements (Sponsorship/Influencer/etc)
- International Student-Athletes
- ESPN Article - International SA and the NIL
- Klasko Blog - International SA and some guidance
- Lehigh's Office of International Students and Scholars - work with Lehigh's experts on International Affairs
- National Law Review - Summary and ongoing questions of NIL
- Influencer - Storyteller Playbook Videos - LOG IN through the APP
Finance and Business Skills
- Licensing and Trademarks -
- Lehigh - Trademarks and Licensing Resources
- Intellectual Property - Cornell Law Article
- UpCounsel - Trademark Licensing
- Sponsorships
- Lehigh Athletics Website - Athletics Corporate Partnerships
- Fair Market Value - Smart Asset What is Fair Market Value?
- Contracts
- UpCounsel - Tips for Understanding Contracts
- Money Management Resources from PSECU
- Taxes
- Tax Implications - Article from Sportico
- NIL is Self Employment - Article from Kiplinger
- Tax Consequences - Article from Journal of Athlete Development and and Experience
- Financial Aid and PELL
- Lehigh's Office of Financial Aid - Eligibility Resources
- NCAA Financial Aid Informational Sheet
- Legal Advice
- PA Bar Association - Find Registered Attorneys
- NCAA NIL Assist - Link to NIL Assist
- Checklist for Engaging in NIL Opportunities - Schnader Law Article
- Resources with Videos and Courses
- Coursera - Free Finance, Licensing and More online courses from Top Institutions
- Influencer - Storyteller Playbook - LOG IN with App for videos
- GamePlan - Resource Login (Select Lehigh from the Organization and use your Lehigh login information)
- LinkedIn Learning - Courses for Business Skills
Personal Branding
- Building You Personal Brand - Northeastern University Article
- Golden Rules of Personal Branding - Forbes Article
- Lehigh - Career and Professional Development
- Resources with Videos and Courses
- Coursera - Free Finance, Licensing and More online courses from Top Institutions
- Influencer - Storyteller Playbook - LOG IN with App for videos
- GamePlan - Resource Login (Select Lehigh from the Organization and use your Lehigh login information)
Networking and Telling Your Story
- Mastering the Pitch - Forbes Article
- Telling the Lehigh Story - Learn, Grow, Lead
- Lehigh CCPD - Networking and Its Importance
- Resources with Videos and Courses
- Coursera - Free Finance, Licensing and More online courses from Top Institutions
- Influencer - Storyteller Playbook - LOG IN with App for videos
- GamePlan - Resource Login (Select Lehigh from the Organization and use your Lehigh login information)
- LinkedIn Learning - Courses for Business Skills
Entrepreneurship
- Lehigh University Coursework - opportunities at Lehigh
- Lehigh Valley Economic Development - Entrepreneurship Programs
- Articles
- Books
- Resources with Videos and Courses
- Coursera - Free Finance, Licensing and More online courses from Top Institutions
- Influencer - Storyteller Playbook - LOG IN with App for videos
- GamePlan - Resource Login (Select Lehigh from the Organization and use your Lehigh login information)
- LinkedIn Learning - Courses for Business Skills
Other (Opportunities, Camps/Clinics)
- Influencer Exchange - Opportunities within Influencer
- Influencer Article - How AI can help SAs monetize your NIL
- Marketplace Opportunity Tracker - Business of College Sports
- Forbes Article - Factors Impacting How Much a College Athlete can Make from Endorsements
- Camps and Clinics -
- Influencer - Storyteller Playbook - LOG IN with App for videos
- GamePlan - Resource Login (Select Lehigh from the Organization and use your Lehigh login information)
- Athletics Veritas Article - Social Media, Pressure to Earn Income and a SAs Mental Health (Part 1 of Series)
Last Updated February 2025