BETHLEHEM, Pa. - Lehigh men’s basketball’s game against Lafayette on Sunday, Jan. 27 is part of Coaches vs. Cancer® Suits and Sneakers Awareness Weekend. This marks the third straight year the Mountain Hawks will take part in the joint effort of the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches to help make a difference in the fight against cancer.
“We’re pleased to be able to play a role in supporting a social cause in the fight against cancer,” said Lehigh head coach Brett Reed. “This is a great opportunity for our basketball program, our university and our community to rally around a very important fight, which also coincides with an important game for our program.”
Sunday’s game is set for 12 p.m. and will air live on CBS Sports Network.
This weekend (Jan. 25-27), participating coaches nation-wide will wear sneakers instead of dress shoes with their suits to demonstrate their support for the American Cancer Society and its vision of a world with less cancer and more birthdays.
Coaches vs. Cancer staff will be on hand with information from the American Cancer Society, along with promotional materials. In addition, items will be sold to raise money for a “wall of hope.” Fans are also encouraged to show their support by wearing sport coats, brown shirts and sneakers to the game.
Fans are encouraged to support the cause by texting COACH to 20222 from any wireless phone to make a $5.00 donation toward Coaches vs. Cancer and help in the search for a cure. With every text from January 21 through April 9, fans will be entered for a chance to win exclusive basketball experiences, like watching top teams courtside at the 2013 Coaches vs. Cancer Classic, or autographed gear.
By lacing up sneakers with their suits, college and high school basketball coaches nationwide will spotlight the fact that while cancer remains a major health concern, everyone can take daily steps to reduce their risk of the disease. For those who do not smoke, weight control, exercise and a healthy diet are the best ways to improve health and reduce cancer risk. Obesity has been shown to increase the risk for many forms of cancer, including breast, prostate, and colon cancers and may account for 20 percent of cancer deaths in women and 14 percent in men.
For more information, visit the Coaches vs. Cancer Facebook page and follow them on Twitter. Use the hashtags #SuitsAndSneakers (event hashtag) and #CoachesVsCancer (cause hashtag) when tweeting about the event.
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Individual and season tickets are on sale and may be purchased on Lehighsports.com, over the phone (610-758-4263) or in-person at Stabler Arena, Monday-through-Friday between 10 a.m. and 5 p.m.
About Coaches vs. Cancer
Thanks to the dedicated efforts of college and high school coaches and fans across the country, Coaches vs. Cancer participants have raised more than $70 million since 1993 to help the Society fund groundbreaking cancer research, provide up-to-date cancer information and education, advocate for public health policies that benefit communities, and deliver services that improve the quality of life for patients and their families. To learn more about Coaches vs. Cancer, visit coachesvscancer.org or call 1-800-227-2345.
About the National Association of Basketball Coaches
Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest “Phog” Allen, the legendary basketball coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently has nearly 5,000 members consisting primarily of university and college men’s basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today’s student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.org.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.5 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit www.cancer.org.